① The title character limit for most product categories is 200 (including spaces).

② In addition to the special characters originally included in the brand name, the use of! , $, ? , _, {, }, ^, ¬, ¦ and other special characters. ③ The same word may not appear more than twice in the title, but prepositions, articles and conjunctions are not subject to this restriction.

Amazon also pointed out that after the new rules come into effect, sellers need to check and correct product titles that do not comply with the new policy on the “Manage All Inventory” page. In addition, Amazon will provide brand owners with suggestions for modifying titles that do not meet the requirements in the “Review Listing Updates”. Brand owners will be required to complete title adjustments within 14 days, and if they do not make corrections in time, Amazon will automatically update the titles according to the new policy.

The policy update has caused a lively discussion among sellers in a complete listing, the weight of the title is significant. High-quality product titles can greatly attract consumers' attention and effectively improve the click rate and exposure. Although Amazon updated the product title policy, aimed at guiding sellers to create concise and precise titles to improve the actual order conversion rate, but its specific content has triggered many questions from sellers.

On the one hand, Amazon requires sellers to revise all non-compliant titles after the implementation of the policy. However, from the release of the new regulations to the official landing, sellers only have about half a month to respond. For sellers with a large number of stores, the workload of combing through thousands of items of information during this time is enormous. Some sellers feedback that they have tried to update the old listing product information, only to find that this information is locked and cannot be edited.

On the other hand, the new policy stipulates that the same keyword shall not be used twice or more in the product title, but the definition is vague. For example, the names of movies, books, etc. contain duplicate words, and the brand name and product name are duplicated (e.g., if the brand name is “XX bag” and the product is “knitting project bag”, the word “bag” will inevitably be duplicated). will inevitably be repeated). There are also cases where words appear in both singular and plural forms, such as “toys and toys,” “tooth and teeth,” “massager and massagers,” and Amazon is targeting the same words in both singular and plural forms. “Amazon doesn't give clear rules for these cases.

Sellers also pointed out that if someone misses the announcement or busy modification, can not be completed within two weeks all the goods on the shelves, listing whether the text will be confused, be off the shelves, etc., Amazon did not make clear provisions, and may even lead to the listing was hacked to tamper with the title.

In view of all the above, many sellers have expressed their concerns. However, it is imperative to repair the product title as soon as possible to avoid the risks brought about by title non-compliance.

Translated with DeepL.com (free version)