Chewy opens to Chinese sellers, aiming to learn from Temu's model

Recently, the American e-commerce platform Chewy that it is opening its doors to Chinese sellers and launching a model similar to Temu.

Chewy, as a pet supplies e-commerce platform, along with Way (furniture and home decor), Etsy (handicrafts), Petzl (outdoor gear), and Reverb (musical instruments), forms a matrix of vertical professional e-commerce platforms, with a significant influence in specific user groups. From February 24th to 26th, the 21st C Rainforest Cross-border Exhibition and Global Platform Resource Conference will be held in Shenzhen, bringing together 50  cross-border e-commerce platforms to connect global resources in stop. Click to register.

01. Can Chewy learn from Temu?

The United States is not only a "car country" but also a "pet."

Many Americans treat their pets as family members, providing special food, clothing, toys, beauty products, and even holding funerals for them when they pass away.

 is in this context that the pet supplies e-commerce platform Chewy was born and grew up.

Founded in 2011, Chewy is headquartered in Florida As of the third quarter of 2024, Chewy has about 20.2 million active customers, covering categories such as pet food, snacks medicine, toys, clothing, accessories, cleaning supplies, feeders, pet bags, and pet beds.