Amazon officially partners with TikTok

Amazon recently officially partnered with TikTok in a move designed to make it easier for Amazon customers to shop on the social media platform. There are even reports in the foreign media that the massive partnership also marks a "new era of content creation."

According to Bloomberg, an Amazon spokesperson said about the partnership with TikTok, "Customers who choose to associate a U.S. account will see experiences such as real-time pricing, Prime eligibility, delivery estimates and product details in ads for select Amazon products on TikTok."

To use the service, TikTok and Pinterest users will reportedly need to link their profiles on those platforms to their Amazon accounts so that they can purchase products directly from the adverts.