Amazon’s "Haul" Discount Store Goes Global: U.S. Success Sparks European Expansion Plans​
Amazon’s ​Haul​ discount marketplace, launched in the U.S. on November 13, 2024, is revving up for a global rollout—but Europe’s sustainability rules could throw a wrench in the gears.

**What’s Haul?**​

​Ultra-low prices: Products like cosmetics, apparel, and accessories are capped at 20,withmostitemsunder10.
​Competitive play: A direct counterpunch to fast-growing rivals like Temu, Shein, and TikTok Shop, whose rock-bottom prices have reshaped U.S. e-commerce.
Global Expansion on Fast Track​

​Job listings hint at plans: Amazon recently posted (and quickly deleted) roles for software engineers to “drive global launches” and a senior product manager to lead its Mexico push.
​CEO Andy Jassy’s 2025 vision: Internal documents reveal Haul’s global growth is a top priority, aiming to dominate discount e-commerce in the U.S. and overseas.
Europe’s Plastic Problem​
While Amazon eyes Europe for late 2025, its signature ​plastic packaging​ clashes with the continent’s green rules. Since 2023, Amazon Europe has used 100% recyclable paper/cardboard packaging—even eliminating extra layers in shipments. Reverting to plastic for Haul’s budget items would undermine its eco-friendly image and risk regulatory blowback.

Why Americans Care​

​Price wars benefit shoppers: Layered discounts (e.g., 60% off + 20% clearance deals + 10% cart savings) let buyers snag 79bundlesforjust8.
​Jobs & innovation: Haul’s expansion signals Amazon’s bet on discount e-commerce, creating engineering and logistics roles even as it battles sustainability hurdles.
Key Improvements for U.S. Audiences:
​Headline-driven structure: Uses bold subheaders to break up dense info.
​Localized context: Explains why plastic packaging matters (eco-conscious trends) and ties discounts to tangible savings.
​Active voice: “Amazon eyes Europe” instead of passive phrasing.
​Jargon-free: Simplified terms like “discount marketplace” instead of “low-priced store.”
​Strategic emphasis: Highlights competition with Temu/Shein (well-known to U.S. readers) and CEO Jassy’s role (adding leadership credibility).
Let me know if you’d like further tweaks!