Amazon’s “Refund Only” Policy Is Now Available!

Is a “refund only” policy a seller’s nightmare? :

Sellers are divided on refund-only policies.

Some sellers believe that this policy will help reduce logistics costs, improve customer satisfaction, and may reduce the occurrence of negative reviews.

However, some sellers are worried that this may provide an opportunity for malicious buyers. There are currently a large number of "free prostitution" tutorials on the foreign Internet, which will greatly increase the return rate and affect store operations. Sellers may be at risk of high losses, especially for categories with high return rates and low profit margins.

How should sellers respond?

Experienced sellers suggest that for low-priced or high-shipping items, consider full refunds without returns and set up automatic refund rules. For high-value products, a return address should be set and Return Merchandise Authorization (RMA) enabled to prevent malicious refunds. In addition, when encountering malicious behavior, sellers should actively complain to the Amazon platform or apply for compensation.

It is worth noting that Amazon does not force sellers to enable this feature, and sellers can flexibly choose whether to enable it based on their own business conditions. This provides sellers with a certain amount of autonomy to adjust based on their business characteristics and operating strategies.