Competitor data analysis on Amazon is an important part of improving product competitiveness and developing effective marketing strategies. Here are some key competitor data analysis tips:

I. Identify competitors

Keyword search: use keyword search tools (e.g. Jungle Scout, Helium 10, etc.) to find popular keywords related to your product and observe which sellers rank high under these keywords.

Second, collect competitors' data

ASIN, Title and Description: Record key information such as your competitors' ASIN, product title, five-point description, product description, etc.

Third, analyse competitors' data

Product features and differentiation: Analyse the features, innovations and differences between competitors' products and yours.

Identify your competitors' unique selling points and think about how to incorporate or surpass them in your product.

IV. Continuous Monitoring and Adjustment

Regularly update data: Collect and analyse the latest data from competitors on a regular basis in order to keep abreast of market dynamics and changes in competitors.

Flexible adjustment of strategy: Adjust your product strategy, price strategy, marketing strategy, etc. flexibly according to the analysis results and market changes.